Anti-Youtube partnertship
Four major media companies joined together to compete against Youtube.
News Fox, Viacom, CBS and NBC Universal joined their forces to create a new website specialized in video clips to compete against the famous Youtube, which was purchased by Google this year. Even if the negotiations are still in progress, the officials want to make a website that will become the main source on the internet for their shows and movies.
The purpose of this is the rising profit of online advertisement. Another goal is the development of a web video player that will be used to view video clips. The business looks extremely profitable, if the four companies relate to the earnings of Youtube, which, in less than two years evolved very fast, being the most known site for video clips, with a daily access rate of over 100 million video clips.
Although many of the clips published on Youtube are made by amateurs, the most watched are pirated tv shows, so a lot of media companies threatened the website with lawsuits.
Walt Disney, which owns the ABC television network, didn’t attend to the negotiations, because it wants to rely on the power of it’s own brands.